The architect and designer, Daniela Penchini, was born Perugia. Daniela’s fascination with her own city and the surrounding areas certainly influenced her choice to study architecture. She developed a passion for aesthetic beauty and was able to transform her creativity into business.
In 1987, she and her husband, Marco Santucci, founded Rucoline S.p.A. and their ethnic tricot scarf immediately launched them on the international market.
The true accolade came a few years later, thanks to a a simple, yet revolutionary idea: a totally feminine Sneaker, which would give glamour to the woman on-the-move and enhance every woman's silhoutte.
This led to the design of the "200" model, which even today reamains the company's best seller.
A combination of Marco's innovtive approach marketing and Daniela's creative sensitivity is the true driving force behind the company.